LOGO REDESIGN:

Before: After:

APPERSON REBRANDING

Before: After:

Over the past three years, I have worked with two companies to rebrand their company image. In 2014 I worked with CK Health & Fitness to redesign and rebrand their company logo. The company wanted venture away from their "street sign" logo completely and create a logo with a more simplistic, modern design.

In January 2016, I was contracted by Apperson to rebrand the entire company. Before I started, the company had no brand guidelines,
colors, typography, or standard design layout. I had now identified and established the companies brand identity guidelines and am redesigning all of their past marketing collateral. I am currently working on a 40+ page detailed brand guidelines booklet that will be completed in for the upcoming year. A preview of these guidelines can be emailed upon request.

• MAR 2014 - PRESENT•